SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Microsoft AdCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising, and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
In some contexts, the term SEM is used exclusively to mean pay-per-click advertising, particularly in the commercial advertising and marketing communities, which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM, such as search engine optimization and search retargeting.
Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that a company’s products and/or services are valuable.[16] Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case with mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top ranking in search engines, and pay-per-click SEO. For example, some attention is placed on the web page layout design and how content and information are displayed to the website visitor.
We can help optimize and manage your site for the best possible position on the search engines.
